In the global spice trade, cinnamon is one of the most recognized names. Yet behind its sweet and warm aroma, there are two main types often confused with each other — Cassia Cinnamon and Ceylon Cinnamon.
For exporters and industrial buyers, understanding the difference between these two isn’t just about taste and aroma — it’s also about business strategy, profit margins, and global market demand.
This article will help you understand the key distinctions and explain why Trove Spices, as a trusted cassia cinnamon supplier from Indonesia, is the right partner for your export needs.
Understanding Cassia Cinnamon — Indonesia’s Export Gem
Cassia Cinnamon Stick, often called Cassia Bark, comes from the Cinnamomum burmannii species, which thrives in Indonesia’s highland regions such as West Sumatra and Kerinci.
This variety is known for its stronger aroma, bold flavor, and slightly higher coumarin content compared to Ceylon.
These traits make Indonesian cinnamon ideal for large-scale industries — from food and beverage to cosmetics and pharmaceuticals.
Global markets such as the United States, Europe, and the Middle East rely on cassia because it’s more affordable while maintaining high quality.
Trove Spices produces cassia cinnamon in various forms:
- Cassia sticks (rolled bark) in different sizes,
- Cassia broken or split bark,
- Cassia powder for industrial processing,
- And bulk cinnamon for export in large volumes.
Cassia vs Ceylon Cinnamon — A Detailed Comparison
Although both are called “cinnamon,” their profiles differ significantly.
| Aspect | Cassia Cinnamon (Indonesia) | Ceylon Cinnamon (Sri Lanka) |
|---|---|---|
| Origin | Indonesia, China, Vietnam | Sri Lanka |
| Color & Texture | Darker, thicker, harder bark | Lighter, thinner, more fragile bark |
| Flavor & Aroma | Strong, spicy-warm | Sweet, delicate, mild |
| Coumarin Content | 0.4–0.8% | <0.02% |
| Price | More affordable, ideal for bulk & industry | Premium price, niche market |
| Industrial Uses | Food, bakery, beverage, pharma | Artisan desserts, tea blends, perfumery |
| Availability | Widely available | Limited supply |
Conclusion:
For industrial and wholesale markets, Cinnamon from Indonesia offers better value and availability. Meanwhile, organic cassia Cinnamon fits the premium niche market with smaller volume but higher price.
Why Indonesian Cassia Cinnamon Leads the Export Market
Indonesia ranks among the top three cassia cinnamon exporters in the world, alongside Vietnam and China.
There are three key reasons why Indonesian cinnamon remains in high demand:
1. Premium Tropical Quality
Grown naturally in Indonesia’s tropical highlands without synthetic chemicals, cassia from Indonesia contains 2–3% essential oil, creating a strong, consistent aroma that global industries love.
2. Reliable Supply Chain
Indonesia’s large production capacity ensures steady year-round supply.
Trove Spices works directly with local farmers and cooperatives, ensuring traceable and sustainable sourcing — a crucial value for international buyers focused on transparency.
3. Competitive Wholesale Pricing
Thanks to efficient logistics and local partnerships, cinnamon wholesale prices from Indonesia can be up to 30% more affordable than those from other origins — without compromising quality.
Trove Spices — Your Trusted Cassia Cinnamon Export Partner
As a leading cassia cinnamon supplier from Indonesia, Trove Spices is committed to meeting cinnamon international export standards.
Each batch of cassia undergoes strict quality control — from raw material selection to final packaging in HACCP- and ISO 22000-certified facilities.
Production and Quality Process
- Selective Harvesting: Only mature bark (8–10 years old) for stronger aroma.
- Natural Drying: Sun-dried without chemicals for golden-brown color.
- Manual & Machine Sorting: Ensures consistent thickness and quality.
- Moisture Control: Stored under 12% humidity to maintain freshness.
Export Packaging & Documentation
Trove Spices provides cassia cinnamon export quality packaging tailored to destination markets:
- Bale 25–50 kg,
- Paper bag 20–25 kg,
- Full Container Load (FCL) for bulk shipments.
We handle exports to the USA, Europe, the Middle East, and South Asia, complete with COA, Phytosanitary, and Certificate of Origin documentation.
Global Market Trends for Cassia Cinnamon
Demand for Choosing Indonesian cassia cinnamon continues to rise across industries — particularly in food manufacturing, beverages, and health supplements.
According to ITC Trade Map 2024, the global cassia market grows by 8% annually, reaching a value of USD 1.2 billion.
Key importing countries like India, the U.S., and Germany consistently seek suppliers offering reliable quality and sustainable sourcing — both hallmarks of Trove Spices.
Trends shaping this growth include:
- Rising demand for natural flavoring and clean-label ingredients,
- Increased focus on traceability and ethical sourcing,
- Strong preference for long-term supplier partnerships.
Why B2B Buyers Choose Trove Spices
For business buyers, choosing a cassia cinnamon supplier isn’t just about price — it’s about long-term trust and reliability.
Trove Spices builds lasting B2B partnerships through transparency, flexibility, and consistent quality.
Key Advantages of Partnering with Trove Spices
- Comprehensive Certifications: HACCP, ISO, full traceability.
- Custom Specifications: Tailored size, oil content, and grade.
- Large Production Capacity: Up to 50 tons per month for regular export.
- Global Logistics Support: Sea and air freight to major ports.
- Dedicated Export Team: Providing consultation for every buyer.
Cassia Cinnamon — A Future-Proof Commodity
Beyond being a kitchen spice, cassia cinnamon is a strategic global commodity with increasing industrial applications.
Trove Spices supplies cinnamon for:
- Food & bakery industries for warm natural sweetness,
- Tea & beverage manufacturing,
- Pharmaceutical and nutraceutical production,
- Fragrance and essential oil industries seeking exotic tropical notes.
By choosing cinnamon from Indonesia, buyers invest in a product that combines quality, sustainability, and cost efficiency.
Conclusion — Trove Spices, Your Cassia Cinnamon Export Partner
In the expanding natural spice market, Indonesian cinnamon stands as a cornerstone of the global supply chain.
With its bold aroma, strong flavor, and competitive pricing, cassia is the smart choice for exporters and manufacturers worldwide.
As a trusted cassia cinnamon supplier Indonesia, Trove Spices goes beyond selling — we build sustainable partnerships based on quality, trust, and reliability.
Whatever your need — cinnamon sticks, cassia powder, or bulk cinnamon export quality —
👉 Trove Spices is ready to be your trusted partner in the global spice trade.
Contact our export team today for competitive wholesale pricing and grow your business with Indonesia’s finest cinnamon. 🌍
